Hardik Nagar | Notion

Creative Lead @Pocket FM | Ex CD: Dezerv, TTT, & Supari Studios
Email: [email protected]

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⚡️ Proof of Work

Featured Content IPs
Featured Editorial Videos (Videos hyperlinked)
Community Building
Featured Brand Collaborations (Videos hyperlinked)
Featured Audio Collaborations (Audios hyperlinked)

Skillset

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🎯 Experiences

Creating vertical-first promos and working on the long-term creative strategy of paid social media campaigns for Pocket FM as the Creative Lead (Growth) for the US Market. Collectively these live-action promos have spent upwards of $50 million across multiple paid social media campaigns across Meta, TikTok, Google ads while maintaining CPI & recovery benchmarks
Led the creative content & product marketing efforts for Dezerv, a series-A wealth-tech company, using channels such as social media, email/newsletters, webinars/workshops, performance marketing, content loops, influencer marketing, ATL/BTL campaigns, and more.
From May 2021 to March 2022, in the capacity of a founding member & creative director, I organically built & grew Terribly Tiny Tales' non-fiction arm - Dobara (YT & IG)- from 0 subscribers/followers to 120K+ subscribers/followers, 10+ team members, 100+ videos, 25+ creators, and 7-figure revenue by the end of FY 2021-22. The scope of work included identifying ICPs, developing creative strategy basis data analysis, competitor analysis, commissioning content and creators, and creative writing & direction.
During my tenure, the Youtube channel consistently clocked 10 million+ organic monthly impressions, over 25,000+ hours in monthly watch time, and a double-digit MoM growth rate.
In my stint with Terribly Tiny Ventures as the Creative Director I created (wrote, shot, and directed) 5000+ minutes of content over 250+ video/IPs across platforms & 50+ brands. Estimated organic views garnered across platforms is 5 Cr+.
Brands I've created (written, shot, and directed) include Amazon Prime Video, Netflix, Bumble, Disney Hotstar, OkCupid, Tinder, HSBC, Allen Solly, Cadbury Dairy Milk Silk, Man Matters, Audible India, and more. I have collaborated with these brands to generate over 8-figures in revenue in multiple organisations across multiple IPs and individual videos.